You would have been fully aware by now that the Tollywood circuit is ruled and loaded by sentiments and it is applied right from films to even the real life grooming. Ultimately, everyone wants success and many strongly believe these sentiments influence a lot for getting success.
In that process, a new trend is now prevailing among the directors of Tollywood. This is the beard sentiment. It is being observed that almost all the directors are growing beards in industry like the tough taskmaster S S Rajamouli and the wizard of words Trivikram Srinivas.
Some of the filmnagar members say the agenda behind this is growing a beard helps in scoring a hit. Sentiment as it may be, fact remains that the chances of scoring a hit is more by coming up with good content and proper execution of a film than just the beard. Let us see how long this lasts.