Is This An Intelligent Strategy For Hype?

By - March 10, 2016 - 09:30 AM IST

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Once you become a celebrity there are many pros and cons you need to evaluate before entertaining one house of media. This is more for the regional stars because of the presence of so many media houses and channels. But now, the big stars are adopting a new strategy to deal with it.

It is being noticed that the likes of power star Pawan Kalyan and tough taskmaster SS Rajamouli are giving interviews to national media whereas they maintain a safe distance from the local media. While some found this to be unusual there is a very wise strategy involved in it.

These men know that once the national media covers about them, the local media is going to pick the essence from there and do the needful. This would ensure that the local media gets their share of news and nobody gets offended because none has been approached. And appearing in the national media creates a very special hype of its own.

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