There was a time when the big banners of Bollywood were content with the business of doing Hindi movies. But in no time, they discovered the potential of the south cinema and especially the Tollywood circuit. With this, many big banners began foraying into Tollywood.
Taking the law of averages, it must be said that the big banners have not been able to make profitable ventures but despite that, they are determined to prove their presence here. The latest we hear is the presence of Eros which has taken over Sardaar completely.
This also explains the interview of power star Pawan Kalyan to film critic Anupama Chopra. Keeping that aside, there are also other big banners like UTV Motion Pictures, Reliance Entertainment and others who are chalking out nice strategies to partner with some big star films in Tollywood. A new chapter is about to start.
