In case you are not aware of the tradition of Tollywood, a coconut pooja is done to start the shooting of a movie and when it is completed, a pumpkin or Gummadikaya is broken to mark it. But recently one such Gummadikaya event turned out to be hilarious and innovative.
All this happened during the Gummadikaya event for the movie Eedo Rakam Aado Rakam featuring dynamic star Manchu Vishnu and the young lad Raj Tharun. Sources reveal the entire event happened very hilariously because it was done in a grand scale with lot of hungama.
It was just similar to an audio release function, platinum disc, cinema success meet events. Usually, Gummadikaya function will never happen with media presence or an anchor but for the first time it happened with this movie and it has actually grabbed the attention in a strong way.