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Summer Effect On This Super Hit Film

By - April 26, 2016 - 08:14 AM IST

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There are two things you will notice when the summer season arrives, the raise in the temperatures and spike in the box office collections. There is a very positive vibe among the audiences and if they patronize a movie it can reach great heights of creating records.

Currently, one film is creating a tsunami of sorts at the box office and the best part is, it happens to be a Hollywood flick. We are talking about the movie Jungle Book and as per latest reports, it has touched a whopping Rs 142 crores in Indian market alone. This is expected to breach the Rs 200 cr mark as well.

So far, it was Fast And Furious 7 which stood at the top with Rs 107 crores in India but now it has been broken by miles. The trade pundits are attributing this phenomenal success of Jungle Book to the summer effect. Most importantly, the family audience is patronizing this movie to a large extent.