Sometimes, the cost of making a film doesn’t pinch you as much as the promotion and publicity costs. But that’s the way cinema industry functions and any advert on print platform costs a bomb. Given that, the makers plan their strategies rightly and place the ads wisely in reasonable sizes.
But now, one film came up with a full page ad and this has sent a big ripple across Tollywood big boys. The new movie Rai’s poster launch event happened recently near Bangalore in Karnataka. Today one full page ad has come regarding the movie showing the brash hunk Vivek Oberoi.
He is doing the title role and the impact of that was quite strong. The moment the ad came out, many big heroes are reportedly asking for full page ad of them for their respective movies as well. However, the producers are sweating because it costs anywhere between 7 lakhs to 10 lakhs.
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