While it is becoming essential to have the right kind of content to get the attention of the audience, you should also be aware that a substantial amount of promotion is also required. And whenever movies have come with creative promotions, they worked with the audience in a big way.
Currently, the team of one movie is doing that. We are talking about the film Veerappan helmed by the eccentric genius Ram Gopal Varma. Reports say when the film releases in Mumbai theatres, the ticket sellers, the gatemen and other staff would be seen sporting a big moustache.
This is said to be the idea of Sachiin Joshi and he is planning to distribute those moustaches to the theatre staff wherever approval comes. Sachiin is the hero and producer of this movie and he is coming up with some more innovative ideas to ensure Veerappan strikes the right chord.