Multiplexes Taking Children Serious

By - July 11, 2016 - 04:55 PM IST

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You would have heard umpteen number of times that the best way to generate revenue at the box office is by wooing the youth audience and the mass audience. After that come the family audience and the lady audience. But now, there is another genre of audience that got added.

It is the child audience and the best way to get them to the theatres is through animated flicks. Lately, it is being reported that multiplexes have begun taking children seriously. Because of them the Hollywood movies are booming with nonstop collections.

In the recent past, the likes of movies such as Jungle Book, Finding Dory, Kung Fu Panda 3, Angry Birds and other movies have worked really well. Given the awareness kids have about Hollywood flicks, even multiplexes in India are vying to screen such movies in their premises.