Dasari's Comments Has Simple Answer

By - October 19, 2016 - 04:50 PM IST

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You may want to call it a season or a certain mindset of few seniors in the tinsel town but whenever they are given the stage to speak, they come up with something sensitive and controversial. One among them is Darsakaratna Dasari Narayana Rao.

Recently, he got to share his anguish on how small budget films are neglected by media. But here is the simple answer. If a media channel doesn’t show about big movie, viewership will not be there and subsequently there will be no TRP.

By showing about a small movie constantly also leads to the same result. Hence, for big movies the channels don’t ask money, for small movies they take money and show how much has to be shown. Since media is also a business nowadays and there is a need to earn livelihood. For that, they need ads, ads means TRP should be there so content is also required.