Currency Ban Impact on Friday Releases?

By - November 09, 2016 - 12:24 PM IST

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The 500 and 1000 Rupees notes ban in India yesterday evening has created much shock and impact in the country. PM Modi announced that the banks and ATMs would be closed today and tomorrow which led to much queuing up in front of ATMs last night. While many people appreciated the bold move by the prime minister in fighting against corruption, it is bringing new challenges to every field- especially film industry!

Tollywood is also of no exception for this challenge because this Friday two big releases namely Saahasam Swaasaga Saagipo and Allari Naresh’s Intlo Dayyam Nakem Bayyam are lined up for release. Especially Saahasam Swaasaga Saagipo has been facing release issues since long time and finally geared up for release now. But looking at the situations now, the producers of these respective films are thinking twice whether to release or not.

The main reason for this decision is because of the notes ban and the current mood of the audience in the country with currency notes tension. If the films are released in the midst of such tension, it would surely not collect Box Office returns in the expected manner.