For a long time, you would have experienced the power of Indian cinema only through Bollywood and their award events were the most awaited. But one event in the south changed it all and brought a special respect and identity to south cinema.
We are talking about SIIMA (South India International Movie Awards) and each year, they have been organizing the event in international venues. So far, they have done it in Dubai, Malaysia, Singapore and this time they are taking a big leap by targeting USA.
As such, the investment will be high because the visa, tickets, accommodation is huge budget. About 400 celebrities would be gathering so a lot needs to be taken care of. It is heard that this would need about 20 crores budget and the SIIMA boss Vishnu Induri is already making plans on ensuring this is a success.
