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Marketing Matters More Than Making

By - March 19, 2017 - 02:57 PM IST

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There are many components responsible to make your film a hit at the box office and the most important in them is the marketing. You may have the best of content, the ammunition in the form of star heroes and heroines but you need to know how to present them.
 
There are many movies in the past which failed due to lack of proper marketing and now one more movie has joined the list. We are talking about the recent Bollywood release Rangoon featuring Nawab Saif Ali Khan and vegetarian hunk Shahid Kapoor.
 
The film garnered very good response from the thinking audience and the critics alike. However, that didn’t get converted into good numbers at the box office. Experts say this happened due to lack of proper promotion. The buyers are seeing only one-third recovery of their investment.