From many decades, the tradition followed in Tollywood has been organizing an audio release event which was also conveying about the release. Eventually, the film was releasing in a fortnight after the audio function and songs would have spread in the market by then.
However, it appears that very soon audio functions would become extinct because a new event has come up. This has begun with megastar Chiranjeevi’s Khaidi No 150 and it is called as the pre release event. Since then, big movies are following the same concept.
Talks from various sources in Filmnagar reveal the cine fraternity is more inclined for only pre release functions than holding audio releases. So, if this trend spreads among the mid budget and small budget flicks as well then audio functions will become history.
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