There are many ways to increase hype and craze for your movie but the best bet would be to strengthen it through star power. Not just that, with the business dynamics changing and many filmmakers aiming to release their movies as bilinguals and trilingual, this approach works.
Megastar Chiranjeevi is all set to take off with the shooting of his new movie Uyyalawada Narasimha Reddy and the makers are fixed on shaping this in an ambitious way. As part of that, they are looking to enroll big names from other industries to give it a national image.
Reports now reveal Malayalam megastar Mammootty is being approached for doing a very special yet powerful role in the movie. He is well known to the Telugu audience right from the times of Dalapathy. If Mammootty says yes Uyyalawada Narasimha Reddy will touch a totally new range.