It is a universal truth that content is the king when it comes to the cinema industry but these days another way to attain success is controversy. Whenever a film ends up in a controversy, the hyperactive media and over enthusiastic social media ensures the film raises a lot of interest among the public.
That way, though the content is average to below average the controversy quotient ensures the film becomes a success. Mersal, the latest release in Kollywood featuring Ilayathalapathy Vijay has opened to a divide talk but the collections are going bombastic at the box office. The reason for that is the controversy.
Incidentally, it is one dialogue regarding GST which has triggered a lot of chaos. That one dialogue got so much of hype and movie is rocking at the box office. The BJP is protesting strongly about the film in Tamil Nadu and this has become a blessing in disguise for the movie. Now, Mersal has grossed 100 crores in just four days of release. Way to go folks!
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