When dealing with big budget movies featuring big stars it is imperative to follow caution and ensure everything happens under tight wraps. Any leakage related to the project can prove detrimental. The tough taskmaster S S Rajamouli is very well aware of such issues and hence he seems to be following a strategy.
As per inside news emerging from his camp, it is heard that Rajamouli has already given clear instructions to his heroes, the young tiger Junior NTR and mega power star Ram Charan to come up with statements that create a different image and perception among the media and the public. Here is one instance which proves that.
Both NTR and Charan have claimed they have no inkling of the story and they signed only because of Rajamouli. If that be true why would they go to the US and undergo look tests and other forms of physical training? Anyhow, this movie has already started creating enough hype and excitement so the objective is achieved.