The 'Athadu' For Digital Audience

By - April 19, 2018 - 05:50 PM IST

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Some films may not have the appeal and charisma to strike at the box office but for some reason, they end up becoming bumper blockbusters when they are shown in the small screen. A classic example to that is ‘Athadu’ featuring superstar Mahesh Babu. Whenever this has been aired on the TV channel, the TRP ratings have been maximum and the home audience loves it.

Now, one movie is being called as the ‘Athadu’ for Digital audience and interestingly this happens to be a Hyderabadi film. It is ‘127 B’ which marked the debut of Seshu KMR, a protégé of the eccentric genius Ram Gopal Varma, as a director. The film was recently unveiled on a Youtube channel and it fetched phenomenal numbers.

Right on the first day of its release in the digital space, the film clocked a whopping 3 lakh views which has surprised many. This number only goes to show why many cine folks are moving towards the digital world and coming up with web series and other products. For now, ‘127 B’ has proved what the digital audience is capable of.

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