We have reached a phase in life where expecting films to run for 50 days is completely ruled out leave alone 100 days. Today, the business of cinema is all about how it runs in the first week and how much it can make by the second week. Given this trend, it is nothing less than a shock when you come across a movie running housefuls even in third week.

But this is exactly what is happening with the movie ‘Mahanati’, the biopic on the legendary actress Savitri. Here is a live proof at Prasads Multiplex for the 4 pm show. Ten minutes before the show began there were few empty seats but as soon as the film started, the entire theatre was full with no empty seat.

Fact remains that even a 4 pm show comes under the afternoon category and it is only post 6 pm that the actual rush begins. Yet, if this show is also clocking housefull response you can imagine the kind of impact ‘Mahanati’ has created. Buzz is that the repeat audience has increased a lot in the last few days.