Vijay Deverakonda made the controversial word “Rowdy” into a brand by launching his own brand of “Rowdy". The launch of “Rowdy" Brand is on the 15th of July.
As part of the promotions, Vijay released some of the posters in which he is in shirtless mode and going to get the right and suitable shirt called “Rowdy”. Well, the promotions regarding this Rowdy Brand are on full swing as the hoardings in the whole Hyderabad city is covered up with these new “Rowdy Brand” posters. He is also brand ambassador for KLM Fashion Mall.