After Jai Lava Kusa, NTR is all prepped up with a chiseled body, for his upcoming movie Aravindha Sametha Veera Raghava. Directed by Trivikram Srinivas, the movie is being shot in a brisk pace. NTR is to act under Rajamouli in his upcoming multi starer with Ram Charan. 

NTR who endorsed for commercials like Navaratna Tailam, had recently done branding for IPL-Indian Premier League. The latest report is that NTR has taken up the endorsement for a mobile brand- Celekt Mobiles.

Earlier, Ram Charan endorsed for Happi Mobiles and NTR has taken up the Celekt Mobiles endorsement. Kiara Advani had appeared for the opening ceremony of Celekt Mobiles during the mobiles chain in Tirupati. Now that NTR has taken over the endorsement, he is to shoot for a featured ad for Celekt Mobiles soon.