Sometimes the success you score creates such reverberations that almost every other person keeps taking your name wherever and whenever possible. In the entertainment industry, this is much more because you are then touted as the best saleable product and spoken high of. The Telugu Film Industry is no different.

For a long time, the name of power star Pawan Kalyan was used left, right and centre without any reservations and almost every movie began to see that happening. Now that he has moved into politics, another name has taken his place. It is that of the tough taskmaster S S Rajamouli. This time, it has entered even Bigg Boss 2.

One of the inmates Kaushal alleged on humanist Babu Gogineni citing “You don’t believe in God but Rajamouli is like god to us, he did a movie like ‘Baahubali’. You also made some allegation which I didn’t like.” For this Babu Gogineni had his usual blank face and later on he said “If I tell something about Rajamouli he should respond not some third person.” That way, Jakkanna’s name rang in the house.