Though the business of cinema is quite hero centric and they rule the roost, a fair share of contribution also comes from the heroines. Their glamour and appeal also draws a certain section of audience. Given that, the more the brand of the heroine the more the pull factor among the audience. Hence, star heroines have a good demand.
Having said that, there is another truth which needs to be acknowledged. Heroines certainly create that hype and pull factor but that doesn’t mean they can lead a film to success. Ultimately it is the content and execution which matters while heroines would be more like the catalysts to that success. But one man seems to be missing these fundamentals.
He is none other than Bellamkonda Sai Sreenivas. Since his debut Sai Sreenivas has been pairing up with the A-list heroines like Samantha, Rakul Preet, Pooja Hegde and others but how much has it really worked in his favour. So, if Sai Sreenivas is looking to prove himself as a hero he needs to focus on the subject and script than star heroines.