Those days are gone when the Telugu audience would accept anything just because of star value or brand value. They are now quite demanding and much aware of what is happening in world cinema. As a result, they have certain parameters and only then they patronize the movies. This has raised the bar for the filmmakers too.

Unless they come up with something good and impact creating, it is not striking a chord with the audience. Akin to that, a poster that has come up for a new movie has become the talk of the town. It is of the new movie ‘7’ which is being produced by Ramesh Varma while Nizar Shafi is going to wield the megaphone.

The way the digit 7 has been designed on the poster and the eerie backdrop with a drop of blood at the tip of the digit has grabbed eyeballs immediately. Going by the poster, it is evident the film seems to be a suspense thriller and it is not clear whether this has a ghost element in it. For now, Ramesh Varma has struck the target with his innovative poster design.