Amazon Kicking TRPs Hard

By - October 26, 2018 - 01:41 PM IST

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The business of small screen industry revolves around TRPs and the higher the ratings the greater the revenue. As a result, the TV channels have been doing their best by taking big star movies and other grand programs. However, the advent of digital entertainment is changing things.

With each passing day, the demand for digital platforms is on the rise and one entity in particular is creating a revolution. We are talking about Amazon Prime and the way they are producing content is taking away all the spotlight. With Amazon becoming a hot property, TV channels are facing heat.

Nobody is watching TV channels like they used to before because of Amazon Prime. One of the main reasons to that is, there are absolutely no advertisements, the visuals are exceptional quality and streaming is fabulous. With so many good things, Amazon is certainly kicking the TRPs hard.

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