Developing craze and mania for certain movies does happen but that starts forming only when the film is preparing for release or it has come up with some really engrossing and impact creating pre release material. However, one film is still under shooting and has not even released its first official poster properly.

Yet, the demand for this movie is extremely high and news is arriving that the prerelease business is already happening. While that is one side, here is the shocking part. It is heard that the pre release business is happening to the tune of a mind boggling Rs 600 crores and this is happening due to Prabhas.

The young rebel star’s stamina arose to great heights in the recent past and he became a national star after the magnum opus ‘Baahubali’. According to the unit members, just the Hindi market alone has been taken for a whopping Rs 250 crores and this goes to show how Prabhas is getting the patronage of the north audience.