The craze for Genex Super Star Vijay Devarakonda is increasing with each passing second in an enormous manner. Even numerous pages and flowery language is not sufficient to describe Vijay Devarakonda's craze. While Geeta Govindam got him the family image, Arjun Reddy elevated him to another level with different craze altogether.

So even Tamil Tambis are keen to cash into Vijay Devarakonda's craze. They tried to show Vijay Devarakonda differently in NOTA but it turned out to be a disaster. Though the makers claimed it to be a disaster, it turned out to be a Tamil project affecting the performance of the dubbed version. Now similar efforts are underway by the Kollywood makers according to the Film Nagar talk.

Rumours are spreading that Kollywood producer SR.Prabhu is planning a big budget project with Vijay Devarakonda in lead under the direction of a debutante Sri Karthik. However, this may take some time as Vijay Devarakonda is currently busy with Dear Comrade and also with his next with Kranti Madhav. So it may take another five months for SR.Prabhu to execute his plans. Many are wondering why Vijay Devaraknoda is risking himself in Kollywood where even top Tollywood stars failed to make an impact.

However, others say when Vijay Devarakonda has been able to bowl Sridevi's daughter Janhvi and Bollywood filmmaker Karan Johar who branded him as the sexy South Indian star, it is not that difficult to steal the hearts of the Tamil Tambis. Sources say even though Arjun Reddy is getting remade in Tamil as Varma, they have already seen the original version to enjoy Devarakonda power.