Do Ratings Effect Film Collections?

By - December 17, 2018 - 07:00 PM IST

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Filmmakers get excited when their films get good ratings from the reviewers but if the same reviewers give low ratings, they turn furious expressing their anger. Many top Tollywood stars and directors expressed their anger on the film critics and some even called for a ban on reviews for the first one week or so.

But the real question is ‘Do ratings affect film collections?”. If that is the case then the bold and intense film RX-100 starring Karthikeya, Payal Rajput under the direction of Ajay Bhuyan got below average to average ratings. However, the film turned out to be the biggest hit at the box office.

At the same time, C/O Kancherapalem got blockbuster ratings from almost all critics. However, the film with great difficulty managed to reach the break-even despite the support of top producers Suresh Babu.

Whatever one says, one cannot stop films with good content. When movie lovers love a film, theatre management to get forced to increase the theatres as happened in case of Bichchagadu. The film which released in less than 50 theatres, within ten days span got screened in over 200 theatres.

Seems Malayalam director Sri Kumar Menon forgot this fact in case of his recent release of Malayalam Super Star Mohan Lal’s Odiyan. The film which did over Rs 100crs pre-release business in Malayalam had a simultaneous release in Malayalam, Telugu and Tamil. Reviewers did not give more than 2 rating for all the versions. Sree Kumar, however, attacked reviewers for the rating saying movie lovers are happy with the film but a paid batch is out to kill the film’s collections by spreading a negative talk. He said the collections are getting affected by this cyber team. Fans of Mohan Lal are angrily questioning Sree Kumar for his comments and are blasting him for failing to show the complete actor in a powerful manner.

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