The business of cinema is so tough that once you make a movie you have to really be on your toes to ensure the pre release business happens properly and your producers are safe. On the other hand, there are few movies which earn table profits even before release.
Usually, such movies belong to big star segment and there is already an estimated pre release business figure. However, the trade pundits are little dazzled over the possible pre release business the historical opus Gautamiputra Satakarni is going to do.
According to inside sources, the pre release business can be close to Rs 120 crores. As it is, the craze is high in overseas and the bidding rate is touching nearly 5 crores. If the estimate turns out to be true, it would be a record in the career of Nandamuri Natasimham Balakrishna. Let us wish this happens.