All of us know the business of cinema is a tough game to play but there are times when few deals happen which blow the bulbs of everyone. This is more when a superstar is involved. Find it hard to believe? Then here is an example. News has begun making rounds about the audio release event of the film Aagadu.
Well, if Film Nagar spies are to be believed then the Satellite rights for the event coverage went for a whopping Rs. 50 lakhs. It is heard that the channels had a tough fight to grab this and finally one noted channel used all its resources and power to clinch the deal.
An audio release event is no doubt entertaining but how much of a repeat value has it got in terms of audience viewership is a debate. Still, Aagadu audio seems to have struck jackpot. It also goes to show the range of Mahesh Babu and his films. While sensational director Shankar launches the audio of Aagadu this evening at Shilpa Kala Vedika, get set to hear the songs!
ALSO SEE : Aagadu New Audio Release Poster