When you watch a movie you might see what is the message or the entertainment quotient it contains. But on a bigger perspective, there is also a business angle to films and recently two films Kartikeya and The End proved a fact. Both are small movies and became surprise hits at the box office.
At a time when the majority opine that small budget films are never a useful investment and there is no profit in it, these two films proved that content is king. You might be surprised to note this but The End which started with an average talk ended up garnering a whopping Rs 7 crores as collections.
Kartikeya which came after a lot of delay ended up running for 50 days in sizeable number of theatres. So, if you are a filmmaker planning to come up with a small budget flick remember that as long as your product has content and worthy substance, the Telugu audience would always welcome it.