For the first time in the history of Indian Cinema, NTR Arts banner in collaboration with Maiden Drop Entertainment and Services has successfully used an Innovative Medium – Bus Ticket Advertising to promote its upcoming movie Pataas movie that stars Nandamuri Kalyan Ram in the lead role who also happens to be the producer of the film.
NTR Arts which is one of the Leading Production houses in Tollywood in association with Maiden Drop has taken this out of the box initiative to promote Pataas among the masses through Rs 15 crore APSRTC & TSRTC bus tickets across the states of AP and Telangana.
Commenting on this association Mr. Nandamuri Kalyan Ram said “When we initially sat on a discussion to promote the movie, our one line objective is to reach out to all movie lovers in A.P and T.S in a very short period in the most economical and efficient way. Now I am very happy on integrating the movie communication with BUS Ticket Advertising, as this medium worked wonders for us and no doubt that this will be every producer’s aspiration in the coming future because of its reach and recall value”.
This is an innovative mass promotion initiative taken by a big production house in recent times. Inside reports reveal that the film has already gained a table profit and hope this promotion helps the film in setting the cash registers ringing. Good luck Pataas Team!