The common goal for you as a filmmaker is to ensure that you get success at the box office and any form of entertainment works. However, the taste and expectation of the audience has changed and so has their sensibility. They are now looking for substance in the movie than anything else.
So, the time has come for the makers to use their brains more and it is all boiling down to content. Only those movies which are having the right kind of content are doing well at the box office. In fact, they are getting a red carpet welcome from the viewers and creating ripples at collection centers.
Following a routine formulaic template is no longer going to work even if the project involves a big range hero. This is one of the main reason why Tollywood is unable to generate a strong revenue though it is coming up with maximum quantity of movies. Time for the directors to put their thinking caps on.