Big Producer Decides To Own Release?

By - October 07, 2014 - 10:23 AM IST

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In the current scenario, releasing the film has become more of a challenge than making the film in Tollywood. The challenge increases tenfold if the film has new promising actors who are yet to prove their star value. Moreover, good pre-release business is a good sign of success for any film and every producer wishes for the same. But if it doesn’t, the producer would have no other option but to release of the film on his own.

According to inside reports, same is the case for upcoming romantic entertainer Dikkulu Choodaku Ramayya. The film is releasing this 10th of October. Though there is good report over the film’s output, inside sources say that the film couldn’t make good pre-release business. So producer Sai Korrapati (Vaarahi Chala Chitra) decided to release the film on his own. Of course, being a big distributor himself, he knows this business pretty well.

Well, wishing the film and the producer good luck! The film stars Oohalu Gusagusalaade fame Naga Shourya, Ajay in the lead roles and music is composed by M.M.Keeravani.

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