Festival Wars Ahead For 'Family' Heroes

By - January 06, 2015 - 05:01 PM IST

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When you look at Tollywood, the ‘family’ heroes are many. The mega family has Pawan Kalyan, Ram Charan, Allu Arjun, Sai Dharam, Varun Tej. Akkineni family has Nagarjuna, Naga Chaitanya and Akhil. Nandamuri family has Balakrishna, Jr NTR and Kalyanram. Daggubati family has Venkatesh, Daggubati Rana.

Ghattamaneni family has got Mahesh Babu and Sudheer Babu. The Manchu family has Vishnu and Manoj. There are also big names like Prabhas and Ravi Teja. Point is, all these heroes will get theatres and have their own share of market. Without 300 theatres minimum, they will not release their movie. That way, even if they do one film per year, every month either one of them will be seen onscreen.

And no matter how bad the film is, it will run for two weeks minimum in theatres. Given this situation, what about the theatres for next level heroes? We are talking about heroes like Allari Naresh, Ram, Nithiin and Gopichand. So, there is no chance that they can have a solo release and inevitably they have to clash with big heroes.

Paathshala is a nice movie which came and those who saw in TV said it is very nice but due to lack of theatres it drowned at the box office. So, positioning is always important. Another small budget movie The End came among dozen flicks but due to good content it stood for a while. Still, there was a lot of audience to be reached. This is the reason why theatres for small movies are very tough and waiting for a solo release is foolishness. Among the big league itself, there is a war during festivals and looking at this pattern, the future looks quite competitive.

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