When you enter into a creative field and want to become successful what you need is a brand value. There are many celebrities who strive to earn that and the same applies to the music directors as well. Once they get brand name they come into full demand and reach the top league.
For this, it is essential that they should do big budget movies and the movies should work. In Tollywood, two names that come into this category is Anup Rubens and Sai Karthik. Anup shot to fame when he scored the music for the movies Manam, Gopala Gopala and both of them worked in a big way.
Even Sai Karthik has achieved his share of success by scoring music for movies such as Rowdy, Pratinidhi, Ice Cream, Pataas and many other movies. Now, he has reached another level by scoring for Asura. Any music director who earns above 50 lakh remuneration is considered the hot music maker. The likes of DSP, Thaman, Keeravani are in the uppermost slab while Anup, Aai, Mickey J Meyer come into the second slab.