While preparing a story for a movie, you need to ensure who is your target audience. In that aspect, if you want to make good money at the box office then you need to ensure your film attracts the youth audience. This is the reason why a majority of films come in that flavor only.
True to that, the mantra that has caught the Telugu youth in a big way is Kick and Comfort. Well, they began seeking out challenging stuff in order to get the right ‘Kick’ and this happened when the film Kick released few years back. The concept of Kick worked really well and it became a blockbuster.
Years later, ‘Kick’ is back with the second element and that is comfort. Though the film has got divided talk, Kick 2 is managing to garner decent collections and this is because the Comfort concept has connected to the youth. Some of them are also attributing it to Rakul Preet’s astounding glamour and beauty.