The best way for you to create an impact among the people for your films is to have the right kind of audio launch with a good set of songs. Keeping that in mind, many film teams plan their audio release in a grand style. But among them, there are those events which are nothing short of a festival.
The audio release function of the movie Abbayitho Ammayi happened at Cyber Convention hall in Hyderabad yesterday. Those who went there said it was like a festival and the main reason for that is musical maestro Ilaiyaraaja who is also the music director for this movie.
The entire concept of the evening revolved around him and there was also some pressure moment. Many tried to get near him and there was a lot of push and pull. Nearly 20 bouncers had to provide protection to the maestro and many were just dying to get a glimpse of him as if it was a festival. That is the power of Ilaiyaraaja.
ALSO SEE : Abbayitho Ammayi Trailer