To those of you who are not aware of the business of cinema, here is a small aspect. Most of the small to medium budget flicks used to bank a lot on the satellite rights as the safe mode of recovery but in the last few years, the TV channels have rejected that idea and are offering revenue sharing model.
It is only a very few tried and tested heroes who command a decent satellite value. Among the new gen heroes, one man is quite hot. He is none other than Naga Shourya and his satellite market is strong. As a result, news is that his upcoming movie Abbayito Ammayi has got a fancy offer.
Inside news reveals the film has got a whopping 3 crores offer from two of the big channels MAA and Gemini. While it remains to be seen who will bag the movie finally, this deal is surely a boost to other medium range filmmakers. Ramesh Varma has helmed this project so here’s wishing all success.