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Two Films In Race To Release First

By - August 26, 2016 - 07:38 PM IST

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You can call yourself a smart person when you know how to capitalize on a situation and extract benefits out of it. This formula works really well in the entertainment industry. For instance, when a hero scores a hit with a movie, his next garners a lot of demand.

In lieu of that, two producers are now in a running race of sorts to wrap up their movies and release it first. The reason being, the hero of the movie scored a bumper hit. We are talking about Vijay Devarakonda who scored success with Pelli Choopulu.

Currently, Vijay has two movies Dwaraka and Arjun Reddy. Reports reveal their producers are competing with each other to release their movie first. The objective is simple, to take advantage of the Pelli Choopulu effect. Let us wait and see who reaches the finish line first.