If you are a hero the audience knows what type of films to expect, if you are a director they know what type of movies you make. Similarly, if you are a producer, they have a good idea of what type of movies you come up with and that gives you an image.
Tollywood has quite a few stand alone producers who have earned regard and respect from the audience. One among them is MS Raju and he was known for his perfect family entertainers which had decency and dignity to a large extent.
But now it appears that MS Raju has chosen a different route. He has announced his new project as Rathi which is going to be made in six languages. The very name goes to show this is an erotic treat and this is raising eyebrows among many cine buffs.