From many years we have been used to a certain format of pre release publicity by the films and the key aspect in that was the audio release function. This was done in the grandest way possible especially those movies featuring the big star heroes.
Cut to the present, the format has changed and they are releasing the songs one by one on the internet. Sometimes it may work but sometimes it doesn’t. Power star Pawan Kalyan is arriving with his movie Katamarayudu and the songs are being unveiled currently.
But the cine analysts are saying that by releasing one song after the other the wait factor is gone. It is true that the songs are getting great views but the excitement of waiting is getting lost. Some feel that without proper hype they are releasing so it is kind of diluting the whole momentum. Wonder what the makers have to say about this.
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