The best time for you to release your film is during the summer season because the audience is in holiday mood and they would not hesitate to spend. Taking advantage of this, many big ticket flicks lock their release dates during the months of April and May.
However, many movies which originally booked their releases in May are now in tension. The reason for that is the arrival of the magnum opus Baahubali-The Conclusion on April 28th. The film is arriving with huge expectations and is already a registered blockbuster.
At this point, it is tough to estimate the frequency of the repeat audience but they would come for sure. So, getting theatres is going to be tough for other movies. As a result, different speculations are happening on what they need to do about it.
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