Good Film But Bad Timing

By - August 17, 2017 - 10:46 AM IST

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You might have the best of movie with the right kind of ingredients to strike big at the box office but if you are not conscious of the positioning of the movie then all your efforts go in vain. This does happen when you try to compete with other movies.

The Friday that has gone by saw three big releases and if wanted they could have arrived at a later date but they didn’t and are now paying the price. The top in that list is Lie featuring youth star Nithiin. The film has managed to garner just about 6.93 cr share in the Telugu states.

The trade analysts reveal the main reason for Lie's poor performance is getting stuck between three movies. If Lie had come at a better time it would have collected a whopping 15 cr plus collections as per the estimate. Well, better luck next time Nithiin.