Having a good story and shaping it up in the right manner is one thing but all this effort will go in vain if you are not aware of how to position the release of your film. Tollywood has seen many deserving movies biting the dust due to lack of proper planning towards release.
Hence it is important to associate with the right kind of people. Top in that list is the man with the golden hand Dil Raju. He is one person who knows when to do what. For instance, he made an intelligent move with Jai Lava Kusa. Though all thought the release will be on Friday Dil Raju thought otherwise.
He felt theatres are empty so why should we leave one day and released it on Thursday. As a result, it led to a long weekend, the start of Dussehra vacation which means one extra holiday. As a result, the family audience has voted for the film and it is going full housefull. The morning show report said first half is average second half is good but by evening everything changed. Many are giving brownie points to the climax as they became emotional.
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