Shaping up a good movie is one thing but the real deal comes when you have to get the right release for it. There are many movies which have withered away due to lack of proper release and theatres. This has become a common grievance especially for the small and medium budget flicks.
In continuation to that, thirteen movies are now on tenterhooks. They are Khakee, Prema Entha Madhuram Priyuraalu Antha Kathinam, Devi Sri Prasad, Justice League, London Babulu, The Last Horror, Gruham, Lovers Club, Prematho Karthik, Snehameraa Jeevitham, Dare, Egese Taara Juvvalu, Baby.
Reports reveal among the thirteen only two had their businesses done while the rest are being released on their own by the films’ producers. This means that the money of eleven producers is at risk and nobody even knows where these movies are releasing and how many theatres they have got. The release date is expected to be November 17th which is this Friday.
To add to the challenges, there are already few movies which are running steadily. Top in that list is ‘Raja The Great’ ‘Vunnadi Okate Zindagi’ ‘Adirindi’ ‘Surya’ ‘Detective’, one Hindi release and one English release. Considering a situation where we have a total of thirteen releases arriving, how many will actually get the theatres. Already, the list we mentioned of the running movies are in A Centers.
If that be the case what is going to happen to the B,C Center theatres. This is also going to pose trouble for the distributors and exhibitors too. Since the big star movies are already running, these movies would be left with hardly 4 or 5 theatres. In that situation, would it be really possible to remove the running movies and place the new arrivals? Will that guarantee success?
The above scenario has become a common trend in Tollywood and the trade analysts predict that things are going to get further challenging in the future. If that happens the future of the industry would be facing a grave danger of running into an economical collapse of the tier two and tier three movies. Let us wish the big heads of the industry come together and work a solution out.