Baahubali- A Case Study At IIM

By - January 16, 2018 - 03:51 PM IST

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Our nation witnessed the kind of hype our Telugu movie created in April 2017. Baahubali- The Conclusion became the biggest blockbuster of the Indian Cinema by shattering all the other existing records. Not just that, the movie minted money at the box-office collecting over 1,600 crores. 
With this being the track record, Baahubali as crushed many stereotypes too. Yet another time Baahubali stands as a rare movie. Baahubali-2 or Baahubali-The Conclusion is to be introduced as a case study in one of the prestigious Business Management Organisations of India. 
Yes. Baahubali movie which is a series has two parts. Both Baahubali-The Beginning and Baahubali-The Conclusion are to be taken for the case studies at Indian Institute Of Management. This case study is to focus on marketing strategies of the movie, the unique modes used for the promotions of the series, the way the creativity is bombarded with drama etc. IIM is to invite several professionals and stars and conduct interactive sessions and seminars.