It is true that there are several film families in the Tollywood circuit and many star kids are using their background to become the stars. Yes, the background does give a certain level of privileges but then the real purpose is never achieved through that. More than the background, it is the content that decides the career graph.
So, for star kids, they need to bank more on content driven projects instead of associating with big name directors and doing big budget ventures. They need to realize that if nothing substantial is offered in the movie even a big star like Mahesh Babu or Shah Rukh Khan is not getting spared these days.
Currently, we have a wave of star kids like Akkineni Akhil, Kalyan Dhev, Sai Dharam Tej, Bellamkonda Sai Sreenivas, Allu Sirish and others trying to get into the next level but unless the realization comes that content is key good movies will not come for them. That way, Varun Tej chose the right path and is establishing himself well.