Taking out a film to the public and providing maximum reach to it is like waging a war. You never know how things can change at the last minute and you end up losing the battle so the effort has to be constant till victory is achieved. For a film, the momentum will be at its peak when it is approaching the release date.
At that time the publicity also has to reach to new heights and only then the right kind of buzz would get created. However, it appears the vibrant hero Nikhil Siddhartha seems to be losing at the winning point. Well, he is now arriving with his new movie ‘Kirraak Party’ and the expectations are good on this one.
But then, just at the release time, the publicity is going down and this is certainly a negative sign. As such, Nikhil is one man who goes all out to promote his movies so him becoming cold at the right moment is sending negative feelers about the movie. Let us wish things pick up fast and Nikhil gets into the groove.