Once you start a business or something on your own, you tend to have that itch to expand your presence and get into various other fields. This happens a lot in the cinema industry wherein singers become actors, directors become producers, heroes become directors and what not. But here is the other side of the coin.

When some are going in a flow, few others take a completely different route and while some are successful, some are failures. The reason for this discussion is with the news that the noted writer Sai Madhav Burra has decided to don a new avatar, that of a producer. This comes as a surprise because normally writers become directors.

Coming back to Sai Madhav, he is reportedly turning producer for a web series and sources reveal he is also the writer of these series. While some are expressing few doubts, many others say this is a smart move because there is not much financial risk in producing a web series and with his clout Sai Madhav can always sell it to a noted digital service provider. All the best to him!