There is no doubt that the purpose of doing a film is to offer the maximum entertainment to the audience. However, when you are doing that with somebody else’s money and there are many others whose livelihood depends on this, it becomes a moral responsibility to be sensible and judicious while planning the budgets and using them.

Nothing breaks the heart more than a film becoming a cost failure and if it is a big star movie the damages are quite high. Despite that, there are few directors who fail to be sensitive to that component and follow their passion. Mass Ustad Boyapati Sreenu is one director who believes in extravagance and lavishness onscreen.

Due to that, the output on the movie is very good but to those who have put in the money, it is a raw deal. But it is heard that mega powerstar Ram Charan who is doing a movie with Boyapati has tightened things. Grapevine is, Charan made it very clear to Boyapati that the remaining shoot should not exceed the catered budget and the producer should get respectable profits. This is indeed praiseworthy if it is true.